So how do you develop a brand for your blog? It covers many aspects of your online presence:
Your blog’s name and domain name: You want the name and domain to be memorable and do one of two things: convey an immediately recognizable image (such as Redneck Mommy, Cool Mom Picks, and TipJunkie), or be so unique that you can associate your brand around your catchy name (such as Chookooloonks, Velveteen Mind, and Tatertots & Jello).
via www.dummies.com
Featured in Mom Blogging for Dummies by Wendy Piersall
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