Message board mention of Tide Loads of Hope campaign post. Ideal ripple effect of an integrated social media campaign. I don't know this commenter, yet they took the post's message and advocated my call to action with sincerity.I wanted to share this awesome blog post with you on the eve of the fourth anniversary of Hurricane Katrina. It is so beautifully written by someone who lost everything - EVERYTHING in this storm.
Tide Loads of Hope has partnered with her to raise awareness of their efforts to help those in need of basic laundry facitilies following storms such as this and other disaster.
Please, please read it, read her other Katrina posts linked at the bottom of her post. If you're shopping for laundry detergent this week consider purchasing a Tide Loads of Hope bottle which will contribute to their fundraising.
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